Marah’s is the feel good shop! We are the place where you slip your shoes off at the door and are greeted with Midwest kindness and best friend vibes. You will feel all the energy when you walk through our doors, the warm natural light from our main street storefront, the soft feminine decor, the sentimental family photos and the sweet sentiments that celebrate your time at Marah’s. At Marah’s we are genuinely excited to meet you, hear your love story & guide you to find the gown that speaks to your heart. Sounds pretty great, right?
Marah’s is not just a bridal shop, it is an experience full of intention, connection, celebration & love. Our sweet shop holds so many cherished memories of the day you found your gown with the ones you love the most! It is near and dear to our hearts and to so many of yours, too. We can’t wait to meet you, hear your love story, and help you find the gown that speaks to your heart.
There are many things that make Marah's a special place, but our favorite is the history of love and life moments that have happened here over the past 20 years. We have had so many loved ones and families with multiple daughters find their gowns within these 4 walls. We celebrate that by having all of our brides sign our “signature dress” (Marah's Wedding Dress) and become a permanent part of our shop history.
My husband Eric proposed on Labor Day Weekend 2004 and so my search for the perfect gown began! My mom, sister, and I went to several boutiques and finally ended up at this unique, eclectic boutique in Mount Horeb. It is here that I not only found my dream dress, but also my dream career. The owner was interested in selling her business and so I jumped at the opportunity and purchased Elegant Bridal in the summer of 2005.
The original business was a shop that featured not only bridal, but also vintage clothing & it was not visible on Main Street. We moved locations to a charming Main Street storefont in Mount Horeb in 2007 and we have grown our business in this location for nearly 15 years.
Marah's Story
I have a background in design, studying initially in fashion design and eventually graduating with a degree in Interior Design from UW Madison....yes, I do love the Badgers! Owning and managing a bridal boutique has truly been a blessing....I have been able to be a mom & live the dream of owning my own business. Plus I get to work in the fashion industry, and use my interior design skills to create a warm and welcoming space for my customers.
I have to say my favorite part over the past years of being in business is meeting and connecting with so many wonderful women! Your wedding gown will be the most important garment you will ever wear, and is such a significant part of how you feel on your wedding day. Weddings are filled with emotions and is one of the most cherished days in your life…I feel fortunate to have the opportunity to help so many women find “the perfect gown”.
My husband and I have three children Cal, Isla, and Faye (and our doggy baby Dolly). When I am not being a wife and a mom I love to decorate my house, be with friends, and coach my daughters softball team! My claim to fame is I was voted “Best Dressed” class of Southwestern High School 1996.